Hello Kitty celebrates her 45th anniversary at Sanrio Expo 2019 with cute plush and goods

We were on the scene to snap up shots of all the star-studded Sanrio stock!

Sanrio has been cranking out some of the world’s most beloved mascot characters for decades now, and the queen of the corporation is none other than the adorable Miss Kitty White (also known as Hello Kitty). But each new year comes with a new batch of gorgeous goods for all the company’s flagship franchises, so how better to showcase those upcoming products than with the yearly Sanrio Expo?

Members of the public have to enter a lottery to attend the expo, but don’t worry. SoraNews24 sent our own Japanese-language reporter Mariko Ohanabatake to bring back all the juiciest gossip about Kitty and her entourage.

▼ Ohanabatake poses with the queen of kawaii herself.

This year marks Kitty’s 45th anniversary, but the 45th anniversary for My Melody and Little Twin Stars will happen just next year. Sanrio’s cooked up a whole range of fun lines for the coming months, so let’s get stuck in!

The magic starts as soon as you enter the Expo space, with a glorious booth decked out in Kitty’s signature colors.

The shelves are filled with updates of some classic lines, including the stylish ’80s monochrome line-up, the 90s “pink quilted” goods and some of the first products to show Kitty facing (sort of) to the side. Even some special variants like the tan Hawaiian Kitty were on show!

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